Raiders and Canberra Milk announce 2021 Partnership
Canberra Milk are pleased to announce that our principle partnership with the Canberra Raiders will be recommencing ahead of the 2021 season.
As the club’s foundation sponsor, we jumped at the opportunity to take over from former major sponsor Huawei and see our logo back on the front of the jersey for the next 12 months.
Over the years we have always been in support of the Raiders as one of their partners. After building momentum for the season through products such as Raiders Lime Milk and Raiders Choc Mint, we are enthused to get involved at an even larger scale next year as major partner.
“The Milk Authority of the ACT was established in 1971 so next year is our 50th anniversary, what a better way to celebrate this than by returning our flagship brand Canberra Milk to the front of the jersey of Canberra’s premier sporting team,” says Managing Director, Steve Ness.
Last time the Raiders wore Canberra Milk proudly on their jerseys they went on to win the 1994 premiership with the iconic team Mal Meninga, Laurie Daley and of course Raiders Head Coach Ricky Stuart, and was dubbed one of the most iconic jerseys of all time.
Reminiscing the team’s great win, Ricky Stuart is delighted to get our logo back on the boy’s jerseys.
“Next season’s apparel range is superb, when I heard about the discussions taking place and saw the garment artwork featuring the Canberra Milk logo, it bought a smile to my face. It brings back some great memories.”
Given the clubs new ‘Up The Milk’ slogan created by fans this is a much anticipated sponsorship and with the collaboration of these two iconic Canberra brands, 2021 will be another great year for the mighty Green Machine.